There was so much material for the ‘I [HEART] Stickers’ story published in the Feb. print edition that it couldn’t all fit in one article. Here are some interviews that didn’t make the cut but still shed light on our sticker infatuation.

Low Life Local Strikes Back

Q&A with Glenn Campbell
Glenn Campbell is the owner of the Dam Café in Tahoe City. In 2005, he made the ‘Low Life Local’ bumper sticker after second homeowner Sally Smith (a pseudonym) wrote a letter to the editor in the Tahoe World that called residents the now famous epithet.


MI: So why did you decide to make the ‘Low Life Local’ sticker?
Glenn Campbell:
It was just for fun. When Sally Smith, a second homeowner in Chambers, made her opinion known in the Tahoe World, she said you low life locals would be poor as church mice without us. I laughed out loud. When it comes to people leveling negatives, I think the best way to respond is with comedy and laughter.

MI: Did you design the sticker?
I designed it on register tape five minutes after reading it. It was a spontaneous response designed to reduce the bite of the comment. When I read it in the paper, I was like, ‘holy smokes, this is going to piss so many people off.’ When people are hurt, I try and reach out and give them some kind of hug.
That was not going to be the last word on this. We are simple people and we are poor, and dam proud of it.

MI: How many did you make and how much have you sold?
GC: We made 3,000 stickers and sold them for $1. All proceeds are donated to the Dam Café’s Art and Artist program. We have bought local musicians trumpets and banjos, and sponsored music lessons and recordings. We have helped around 20 to 30 musicians.
We have sold 1,100 to 1,200 stickers. They are still available at the counter at the Dam Café.

MI: How do you feel when you see one of the stickers on somebody’s car?
It always makes me smile. When I first drew it, I didn’t think I was a good artist. It’s a picture of a guy kicking back in a chair with a piece of straw in his mouth. That guy is all of us in a sense.


On Stickering the KT Lift Tower

Q & A with Tal Fletcher
A longtime local, Squaw skier, and Points North Heli-Adventures guide, Fletcher appeared in the print story. Here, he discusses the sport of stickering lift towers.

MI: So how do you get a sticker on a lift tower?
Tal Fletcher:
To get a sticker onto a pole takes pretty good reach and a buddy holding onto you. Plan B is in the summer, to crawl up the towers before it snows.

MI: Why are there so many stickers on Granite Chief at Squaw?
Granite is probably the easiest to get to. But KT is the crown jewel of lift towers to get stickers on. You have to try extra hard. Who wouldn’t want a sticker on KT?

MI: Why do you think there are more stickers at Squaw than at Alpine?
TF: Squaw has a stronger culture than Alpine, it has a strong identity. Squaw has it more than any mountain I’ve ever seen. It’s unique to mountain towns, maybe surf towns too.

MI: What stickers do you like seeing at Squaw?
I love going up chairlifts at Squaw and, 14 years later, seeing the original Points North sticker still on the lift towers. It was cool that Quinner (Points North owner Kevin Quinn) put a sticker on the lift pole 14 years ago and it’s still there.
The first time I saw a PNH sticker was in college at a burrito place in Boulder. I went back later and someone had crossed out ‘Points’ and written ‘Peter.’ I later found out that Peter North is a porn star.

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