No days off, no employees, no end in sight. That is the plight for local plumbers, electricians, and other home-industry trade owners. A higher demand for services, coupled with a lack of local workforce, has created a stifling bind.
This ain’t your grandma’s tourism authority. Visit Truckee-Tahoe is helping change an outdated paradigm from solely promotion to protection, community well-being, and economic balance. It’s game on for a whole new way of managing tourism.