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Business Feature

Highlighting business in the Truckee/North Lake Tahoe region

Tahoe-Truckee Tourism and Stewardship Plans

How will we balance protection of natural resources with a thriving tourism economy that is needed to fund solutions? To answer the call, two stewardship plans are in the works for Lake Tahoe and Truckee.

Smart Tech Tamps Down Obstacles to Forest wildfire Hardening

Vibrant Planet’s Land Tender software provides an easier way to collaboratively (and quickly) plan for forest treatment, and its first users are in Truckee and the Tahoe Basin.

A New Direction for the Resort Association

The Resort Association is shifting its funding structure and core practices. To learn more about what this will look like in practice, we spoke to Tony Karwowski, the NLTRA’s new president and CEO.

Crux of the Matter

Created for proximity to family and community, Crux Events clawed its way through the Covid-19 pandemic. Now, the joy of live events means all the more to the event company’s staff.

Virtually Vulnerable

The freedom to work remotely from virtually anywhere with an internet connection comes with risk of opening yourself up to cyberattacks. Here’s how to keep your devices secure.

Micro Machines

Is microtransit the key to cutting traffic congestion during peak tourist times like weekends and holidays?

Passes, and Advance Tickets, Reign Supreme at Ski Resorts

While walk-up lift ticket prices can cause sticker shock, ski resorts are steering customers to buy tickets in advance online or season passes as the most affordable way to ski.

Care for Your Credit Score

It affects your ability to get a job, your access to loans, and your ability to qualify for various types of insurance. Can you repair or upgrade your credit score? Yes. Here’s how.

‘The Struggle Is Real’

No days off, no employees, no end in sight. That is the plight for local plumbers, electricians, and other home-industry trade owners. A higher demand for services, coupled with a lack of local workforce, has created a stifling bind.

Flipping the Tourism Model

This ain’t your grandma’s tourism authority. Visit Truckee-Tahoe is helping change an outdated paradigm from solely promotion to protection, community well-being, and economic balance. It’s game on for a whole new way of managing tourism.