We’re here to help you look good. Every ad, image, and page is carefully reviewed and optimized for press.
Advertising clients can take advantage of our professional in-house design. Production time $65/hour.
WHEN SUBMITTING YOUR OWN ARTWORK
Moonshine Ink prints on a web press. Two HUGE considerations of this type of printing are:
REGISTRATION: The web press moves incredibly fast. Four plates line up to make every element on the page. To keep things sharp, it helps to make texs few inks (CMYK) as possible. And …
DENSITY: Newsprint is porous. Ink seeps outward from the point where it gets put, which is called dot gain. So, lightening up the ink levels is preferred. If ink density is too high then the artwork starts looking muddy and may track to other parts of the page and publication.
With these two points in mind, here are some of the most important optimization tips for our press:
100% K: Set your black text and small to medium black artwork to 100%K, no other inks. In other words, not rich black.
OVERPRINT BLACK: In your document, set black text to overprint. If you do not know how, please let us know, and we may be able to help you find the setting.
MAKE IT POP: For logos, vector artwork, or text, keep colors to no more than 3 inks. Less is better. This will make the color vibrant.
REVERSE IT RIGHT: If there is a reverse text, make it at least 10 pt., thicken it up, and place it atop a 1- or 2-ink background color.
PHOTO ADJUSTMENTS are best adjusted to be lighter than you think. Sharpen those images so the edges are defined. We can help optimize photos.
YELLOW CAN BE HARD TO READ by itself when printed on newsprint so we suggest adding 10% magenta.
BLACK TEXT ON A SCREENED BOX: Make this screen a maximum of 30%. If the screen is darker, the type may be hard to read. Make the screen a minimum of 10% because anything lighter may not show up as much as you'd like.
DO NOT INCLUDE crop or registration marks.
DIGITAL FILES may be submitted as pdfs, jpgs, tifs, or eps.
ANY IMAGES OR ARTWORK need to be 300 dpi at actual size. Be sure to scan artwork at 300 dpi. Do not upsample images.