Think Local

Our quarterly Think Local section fosters a thriving community we all love. We recognize that this can only happen when the triple bottom line of economic, environmental, and social capital is nourished and vital. Articles take a positive view, with a glass half full approach, and chronicles elements in our region that feature the localism mindset, showing the benefits and contrasting the situation with ones when any of our capital leaks from the community.

Local Lifts: Truckee Love in the Time of Corona

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There’s a silver lining for struggling businesses, including a shift to online-centered sales and what the limits on nonessential businesses actually are.

Ten Markers of a True Tahoe/Truckee-ite

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What does it really mean to be a Tahoe/Truckee local? For Kenzie Morris, it doesn’t have to do with longevity or slope bragging rights, dog ownership or love of snow; check these 10 boxes to fit her definition of a “true local” of the region.

Think Local | January 9 – February 12, 2020

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What does it mean to be a “local” of Tahoe/Truckee to you? Community members ponder that question; we delve into the new possibilities for North Tahoe transit and the dangers of Amazon.

Think Local: What Does it Mean to be a Tahoe/Truckee Local?

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We asked community members. Here are their answers.

From the Ground Up

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What does it mean to “be a local” to you? Here, community members ponder that question; we delve into the dollars raised to support residents with large medical bills; take you on a local journey through transit, dentistry, and food; and provide a locals-only showcase ad space.

Think Local | October 10 – November 13, 2019

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We delve into the dollars raised to support residents with large medical bills; take you on a local journey through transit, dentistry, and food; and provide a locals-only showcase ad space.

Truckee Chamber Seeks to be the Rising Tide to Lift All Boats

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The Truckee Chamber of Commerce released a comprehensive set of socioeconomic indicators for the area, which show that in 2018, 35.4% of locals (defined as year-round residents) live and work locally, 18.6% of locals live in Truckee and work virtually, and 24.8% live in Truckee and work out of town.

Think Local | July 11 – August 7, 2019

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Think Local is about fostering a community-oriented business culture in Tahoe/Truckee that strives for a close-to-home exchange between employees, businesses, and consumers. The Truckee Chamber of Commerce released a comprehensive set of socioeconomic indicators...