Think Local

Our quarterly Think Local section fosters a thriving community we all love. We recognize that this can only happen when the triple bottom line of economic, environmental, and social capital is nourished and vital. Articles take a positive view, with a glass half full approach, and chronicles elements in our region that feature the localism mindset, showing the benefits and contrasting the situation with ones when any of our capital leaks from the community.

Big Love for Big Blue

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Since 2013, Tahoe Basics wares have been a hit with locals and tourists alike. The Agate Bay-based company has a focus on community, giving to local nonprofits and pitching in wherever they can.

Word on the Streets and Lift Seats

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These North Tahoe/Truckee residents are thinking local… with their wallets.

Boosting Business in the Pandemic

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Luckily, local businesses in Tahoe/Truckee have staunch advocates to keep them alive. These recent campaigns have helped mitigate the pandemic’s impacts.

The Hypocrisy of Convenience

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It can’t stay hot in an Amazon box.

Local Latino Businesses Maintain Longevity

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Latinx-owned businesses face additional challenges, whether it be stigma from their own community or trying to attract a wider audience. La Bamba, Atomic Printing, and La Tienda Latina have met these issues head-on.

AquÍ en Tahoe, Hablamos dos Idiomas

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Who are we, Tahoe/Truckee? Thinking local starts with people, and demographic data shows an overwhelmingly White-identifying population followed by significant Latinx-identifying populations.

Face-to-Face Time not FaceTime

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A Sisyphean struggle with Anthem Dental and incredible service from a local mechanic: The contrasting experiences highlight how crucial it is to keep it local.

Community Corkboard | September 10 – October 7, 2020

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In an effort to spread the word rather than the virus, we offer the Community Corkboard, a classifieds-style and inexpensive ad for businesses to share the services they currently offer (take-out, hours, specials), and for...

Community Corkboard | August 13 – September 9, 2020

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In an effort to spread the word rather than the virus, we offer the Community Corkboard, a classifieds-style and inexpensive ad for businesses to share the services they currently offer (take-out, hours, specials), and for...

Forward, Onward

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Can Tahoe’s economy exist, even thrive, without relying so heavily on tourism? It’s possible, says Lift Workspace operator Jan Holan. We could become a tech economy if we focused-in on housing, transit, and nature.