Think Local

Comprising Local Lifts, statistics, local specialized ad space, and a business news featurette, mini-interview, or series of local opinion essays, Think Local celebrates all things local in Tahoe/Truckee. It highlights the importance and impact of being a localist in a wholistic sense including thinking about services, restaurants, medical care, nonprofits, businesses, and media.

Big Love for Big Blue

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Since 2013, Tahoe Basics wares have been a hit with locals and tourists alike. The Agate Bay-based company has a focus on community, giving to local nonprofits and pitching in wherever they can.

Truckee Chamber Seeks to be the Rising Tide to Lift All Boats

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The Truckee Chamber of Commerce released a comprehensive set of socioeconomic indicators for the area, which show that in 2018, 35.4% of locals (defined as year-round residents) live and work locally, 18.6% of locals live in Truckee and work virtually, and 24.8% live in Truckee and work out of town.

The Hypocrisy of Convenience

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It can’t stay hot in an Amazon box.

Forward, Onward

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Can Tahoe’s economy exist, even thrive, without relying so heavily on tourism? It’s possible, says Lift Workspace operator Jan Holan. We could become a tech economy if we focused-in on housing, transit, and nature.

Local Lifts: Truckee Love in the Time of Corona

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There’s a silver lining for struggling businesses, including a shift to online-centered sales and what the limits on nonessential businesses actually are.

Hoss Keeps it Local

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Local radio station owner JD Hoss has been vocal about keeping dollars here in the community in these times, saying, “Exhaust every local resource, before going online.”

Ten Markers of a True Tahoe/Truckee-ite

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What does it really mean to be a Tahoe/Truckee local? For Kenzie Morris, it doesn’t have to do with longevity or slope bragging rights, dog ownership or love of snow; check these 10 boxes to fit her definition of a “true local” of the region.

Community Corkboard | April 13 – May 13, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Think Local: What Does it Mean to be a Tahoe/Truckee Local?

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We asked community members. Here are their answers.

Think Local | October 10 – November 13, 2019

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We delve into the dollars raised to support residents with large medical bills; take you on a local journey through transit, dentistry, and food; and provide a locals-only showcase ad space.