Think Local

Our quarterly Think Local section fosters a thriving community we all love. We recognize that this can only happen when the triple bottom line of economic, environmental, and social capital is nourished and vital. Articles take a positive view, with a glass half full approach, and chronicles elements in our region that feature the localism mindset, showing the benefits and contrasting the situation with ones when any of our capital leaks from the community.

Face-to-Face Time not FaceTime

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A Sisyphean struggle with Anthem Dental and incredible service from a local mechanic: The contrasting experiences highlight how crucial it is to keep it local.

Forward, Onward

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Can Tahoe’s economy exist, even thrive, without relying so heavily on tourism? It’s possible, says Lift Workspace operator Jan Holan. We could become a tech economy if we focused-in on housing, transit, and nature.

Community Corkboard | June 11 – July 8, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Community Corkboard | April 13 – May 13, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Local Lifts: Truckee Love in the Time of Corona

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There’s a silver lining for struggling businesses, including a shift to online-centered sales and what the limits on nonessential businesses actually are.

From the Ground Up

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What does it mean to “be a local” to you? Here, community members ponder that question; we delve into the dollars raised to support residents with large medical bills; take you on a local journey through transit, dentistry, and food; and provide a locals-only showcase ad space.

Ten Markers of a True Tahoe/Truckee-ite

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What does it really mean to be a Tahoe/Truckee local? For Kenzie Morris, it doesn’t have to do with longevity or slope bragging rights, dog ownership or love of snow; check these 10 boxes to fit her definition of a “true local” of the region.

The Power of the Local Dollar

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A study shows 52 cents of every dollar spent at a local retailer recirculated to the community; yet a dollar spent at a national chain establishment retains only roughly 14 cents in the local economy.

Community Corkboard | July 9 – August 12, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Think Local | July 11 – August 7, 2019

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Think Local is about fostering a community-oriented business culture in Tahoe/Truckee that strives for a close-to-home exchange between employees, businesses, and consumers. The Truckee Chamber of Commerce released a comprehensive set of socioeconomic indicators...