Think Local

Comprising Local Lifts, statistics, local specialized ad space, and a business news featurette, mini-interview, or series of local opinion essays, Think Local celebrates all things local in Tahoe/Truckee. It highlights the importance and impact of being a localist in a wholistic sense including thinking about services, restaurants, medical care, nonprofits, businesses, and media.

Hoss Keeps it Local

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Local radio station owner JD Hoss has been vocal about keeping dollars here in the community in these times, saying, “Exhaust every local resource, before going online.”

Community Corkboard | July 9 – August 12, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Community Corkboard | September 10 – October 7, 2020

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In an effort to spread the word rather than the virus, we offer the Community Corkboard, a classifieds-style and inexpensive ad for businesses to share the services they currently offer (take-out, hours, specials), and for...

The Power of the Local Dollar

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A study shows 52 cents of every dollar spent at a local retailer recirculated to the community; yet a dollar spent at a national chain establishment retains only roughly 14 cents in the local economy.

AquÍ en Tahoe, Hablamos dos Idiomas

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Who are we, Tahoe/Truckee? Thinking local starts with people, and demographic data shows an overwhelmingly White-identifying population followed by significant Latinx-identifying populations.

From the Ground Up

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What does it mean to “be a local” to you? Here, community members ponder that question; we delve into the dollars raised to support residents with large medical bills; take you on a local journey through transit, dentistry, and food; and provide a locals-only showcase ad space.

Community Corkboard | August 13 – September 9, 2020

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In an effort to spread the word rather than the virus, we offer the Community Corkboard, a classifieds-style and inexpensive ad for businesses to share the services they currently offer (take-out, hours, specials), and for...

Ten Markers of a True Tahoe/Truckee-ite

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What does it really mean to be a Tahoe/Truckee local? For Kenzie Morris, it doesn’t have to do with longevity or slope bragging rights, dog ownership or love of snow; check these 10 boxes to fit her definition of a “true local” of the region.

Local Lifts: Truckee Love in the Time of Corona

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There’s a silver lining for struggling businesses, including a shift to online-centered sales and what the limits on nonessential businesses actually are.

Community Corkboard | June 11 – July 8, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

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