Think Local

Our quarterly Think Local section fosters a thriving community we all love. We recognize that this can only happen when the triple bottom line of economic, environmental, and social capital is nourished and vital. Articles take a positive view, with a glass half full approach, and chronicles elements in our region that feature the localism mindset, showing the benefits and contrasting the situation with ones when any of our capital leaks from the community.

Hoss Keeps it Local

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Local radio station owner JD Hoss has been vocal about keeping dollars here in the community in these times, saying, “Exhaust every local resource, before going online.”

Community Corkboard | July 9 – August 12, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Community Corkboard | September 10 – October 7, 2020

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In an effort to spread the word rather than the virus, we offer the Community Corkboard, a classifieds-style and inexpensive ad for businesses to share the services they currently offer (take-out, hours, specials), and for...

The Power of the Local Dollar

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A study shows 52 cents of every dollar spent at a local retailer recirculated to the community; yet a dollar spent at a national chain establishment retains only roughly 14 cents in the local economy.

AquÍ en Tahoe, Hablamos dos Idiomas

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Who are we, Tahoe/Truckee? Thinking local starts with people, and demographic data shows an overwhelmingly White-identifying population followed by significant Latinx-identifying populations.

From the Ground Up

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What does it mean to “be a local” to you? Here, community members ponder that question; we delve into the dollars raised to support residents with large medical bills; take you on a local journey through transit, dentistry, and food; and provide a locals-only showcase ad space.

Community Corkboard | August 13 – September 9, 2020

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In an effort to spread the word rather than the virus, we offer the Community Corkboard, a classifieds-style and inexpensive ad for businesses to share the services they currently offer (take-out, hours, specials), and for...

Ten Markers of a True Tahoe/Truckee-ite

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What does it really mean to be a Tahoe/Truckee local? For Kenzie Morris, it doesn’t have to do with longevity or slope bragging rights, dog ownership or love of snow; check these 10 boxes to fit her definition of a “true local” of the region.

Local Lifts: Truckee Love in the Time of Corona

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There’s a silver lining for struggling businesses, including a shift to online-centered sales and what the limits on nonessential businesses actually are.

Community Corkboard | June 11 – July 8, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.