Think Local

Comprising Local Lifts, statistics, local specialized ad space, and a business news featurette, mini-interview, or series of local opinion essays, Think Local celebrates all things local in Tahoe/Truckee. It highlights the importance and impact of being a localist in a wholistic sense including thinking about services, restaurants, medical care, nonprofits, businesses, and media.

Resilience Fund Gave Businesses ‘Breathing Room’

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New local loan program saves the day for small businesses during Covid, and now looks to the future.

Big Love for Big Blue

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Since 2013, Tahoe Basics wares have been a hit with locals and tourists alike. The Agate Bay-based company has a focus on community, giving to local nonprofits and pitching in wherever they can.

Word on the Streets and Lift Seats

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These North Tahoe/Truckee residents are thinking local… with their wallets.

Boosting Business in the Pandemic

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Luckily, local businesses in Tahoe/Truckee have staunch advocates to keep them alive. These recent campaigns have helped mitigate the pandemic’s impacts.

The Hypocrisy of Convenience

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It can’t stay hot in an Amazon box.

Local Latino Businesses Maintain Longevity

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Latinx-owned businesses face additional challenges, whether it be stigma from their own community or trying to attract a wider audience. La Bamba, Atomic Printing, and La Tienda Latina have met these issues head-on.

AquÍ en Tahoe, Hablamos dos Idiomas

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Who are we, Tahoe/Truckee? Thinking local starts with people, and demographic data shows an overwhelmingly White-identifying population followed by significant Latinx-identifying populations.

Face-to-Face Time not FaceTime

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A Sisyphean struggle with Anthem Dental and incredible service from a local mechanic: The contrasting experiences highlight how crucial it is to keep it local.

Community Corkboard | September 10 – October 7, 2020

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In an effort to spread the word rather than the virus, we offer the Community Corkboard, a classifieds-style and inexpensive ad for businesses to share the services they currently offer (take-out, hours, specials), and for...

Community Corkboard | August 13 – September 9, 2020

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In an effort to spread the word rather than the virus, we offer the Community Corkboard, a classifieds-style and inexpensive ad for businesses to share the services they currently offer (take-out, hours, specials), and for...