Publisher’s Box

It happens every year — the July calendar page gets flipped and the first day of August shouts from its tiny box: ‘Holy Moly! Summer is almost over!’ People everywhere heed the compelling call to madly finish all the trips, projects, and barbecues they had optimistically dreamed up when the first heat of summer washed over their wintry bodies.

In Tahoe, it seems nothing else gets done in this mad rush. Phone calls take a week to return, emails are nothing if not ignored, and cleaning the car? Forgetta ‘bout it.


To help extend this beloved short season, Moonshine Ink publishes in August the Tahoe Summer Annual, now in its second year (see p. 28). This time around we did it a little differently, and I wanted to take a moment to explain the shift so when the Tahoe Winter Annual rolls around this March, you’ll know what to do.

Since the beginning, a main tenet of Moonshine has been to provide publication space for our wide range of community talent. In this vein, we often put out a call for submissions for special editions. Perhaps we got over-excited about these great sections, as we just kept adding new ones to the mix. We had the Creative Brew Special Edition first, then added the Moon 500 Writers Contest, the Winter Photo Annual, and after that, of course, the Summer Photo Annual.

It was exhausting for you readers and us Moonshiners to be thinking about submissions every three months, so the staff decided to cut one edition — the Creative Brew Special Edition. (Please note that we have Creative Brew every month on the inside back page. Send submissions to Instead of completely losing the opportunity for sharing your creative spark, we rolled it into the two Annuals, opening the boundaries beyond photos for these editions.

So now the door has been swung wide open for the Tahoe Summer and Winter Annuals. Anything goes — photos, paintings, musings, essays, poems, jokes — just keep to the general theme. These editions end up being so amazing that we have billed them as the ‘Coffee Table Books on Newsprint.’ Months after they publish, we find these editions hanging around on coffee tables, in waiting rooms, and stored away in boxes opened when inspiration is needed. Share your passion for Tahoe winters or summers by submitting your creation to

The schedule for the special editions is as follows. Clip this out and save it!
• Tahoe Winter Annual: publishes in March
• Tahoe Summer Annual: publishes in August
• Moon 500 Writers Contest: publishes in December
(The Moon 500 schedule was pushed to December after we published a winner in our June edition. Instead of having two contests in one year, the next Moon 500 will be in 2011.)

As a general rule of thumb, the deadline to submit to these editions is the end of the month prior to publication. Keep an eye out for ads announcing the specific deadlines. To sweeten the deal, we will offer prizes for the top entry in each special edition.
Thank you to everyone who submitted to this month’s Tahoe Summer Annual — you are our heroes. To all of our readers, please enjoy this showcase of local talent. It truly is incredible.

As always,
Mayumi Elegado



  • Mayumi Peacock

    Hailing from a U.S. military family and a graduate of the University of Florida, Mayumi Peacock has lived in several corners of the country and globe, yet Tahoe/Truckee has been her home since 1999. She is founder and publisher of Moonshine Ink, the region’s award-winning independent newspaper, which continues to be created by, for, and of the community. Other passions include family, animals, books, healthy living, and humane food.

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