Andy Jacobs, Olympic Valley

I loved doing some holiday shopping at Cha Fine Teas of Truckee. The owner told me how they source their tea and was so knowledgeable about everything on the shelf. I also treated myself to a matcha boba. 🙂

Sarah Nisbet, Truckee


Sock Parlour, Tahoe Sports Hub, Ace, BlueZone, Bespoke, California 89. Love thy neighbor. I shop local because I know how important it is to have small businesses in our small town and that it also goes to supporting local families as well during a difficult time.

Dennis Alexander, Kings Beach

I tend to bounce between all three Alibi Ale Houses and Whitecaps Pizza! In these strange times they both seem to go over and above to keep things safe/clean. Outstanding food and beers! I love how involved Alibi is with community events! Great staff too!

Think local highlights the importance and impact of being a localist.

It’s not just shopping — it’s about services, restaurants, medical care, nonprofits,  businesses, and even media.

THINK LOCAL is a signature on a statement saying we believe in Tahoe/Truckee and want to see a thriving community we all love.


  • Becca Loux

    Becca Loux relocated to Truckee on a mission to tell stories that are fact-checked and data-driven without sacrificing the human element. She is an avid hiker, biker, skater, surfer, boarder, kayaker, sun-worshiper, and all other important "-ers" relating to the outdoors. Becca's wolfpack recently expanded to include a teenage husky named Koda.

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