Think Local is about fostering a community-oriented business culture in Tahoe/Truckee that strives for a close-to-home exchange between employees, businesses, and consumers. The Truckee Chamber of Commerce released a comprehensive set of socioeconomic indicators for the area, which show that in 2018:

35.4% of locals* lived and worked in Truckee.

18.6% of locals* lived in Truckee and worked virtually.

24.8% of locals* lived in Truckee and worked out of town.

*defined as year-round Truckee residents

Local Lifts

Thinking local in Tahoe/Truckee means more than just supporting local businesses; it takes a village to keep it local.


Innovative housing projects like RESIDENCES AT JIBBOOM and the TRUCKEE ARTIST LOFTS at the railyard propose a downtown, pedestrian-friendly lifestyle for middle-income individuals and community artists respectively. The Jibboom street project proposes 83 units, and is up for public commentary until July 17. The Artist Lofts are set to begin vertical construction this summer. These projects hope to take cars off our congested downtown roads and allowing for creative and collaborative residential communities in the heart of downtown.

Part of keeping and attracting talented staff for local businesses is cultivating our thriving recreational and activity-based culture. The TRUCKEE ICE PAVILION is going through the planning, funding, and approval process from the Truckee Tourism Business Improvement District and the Town of Truckee to begin construction. And to improve collaboration between arts and cultural events, Truckee has also been named one of California’s first CULTURAL DISTRICTS, a distinction from the California Arts Council distinguishes the town’s art and culture scene for five years. Read about the cultural district designation process and what it has meant for local artists and groups on p. 22.

And when you’re thinking about how you’ll get around town, remember that all TAHOE TRUCKEE AREA RAPID TRANSIT (TART) rides within the Truckee fixed route region are free! There’s also a reduced fare on the Mainline and the Highway 89 and 267 routes ($0.85 one way rather than $1.75) for youth, seniors, and people with disabilities. Talk about an advantage over the Bay Area; TART beats BART any day.

(530) 587-4844
11320 Donner Pass Rd. Truckee
Employs 95 people; 42 years in business


20% off the store the last Wednesday of the month now thru September!
(530) 584-6181,
Employs 5-8 people; 18 years in business


Experience Truckee and Lake Tahoe real estate at a higher level.
(530) 448-1643,
Employs 1 person; 17 years in business

Employs 15 people; 39 years in business

(530) 448-4220 | 227-2374
Employs 2 people; 3 years in business


50 members; 17 years in business


Chef established 1985
(530) 546-7529,
Employs 19 people; 34 years in business

Commercial & residential, free estimates
(530) 583-3600,
Employs 20 people; 26 years in business

Locally made jewelry, art, and stuff. Voted best gift shop.
(530) 584-7554,
Employs 3 people; 6 years in business


designing environments that enrich the human experience
(530) 583-9222,
Employs 12 people; 35 years in business

Keep Tahoe Smart
(530) 587-3607,
Employs 8 people; 17 years in business


Creating bespoke fine art furniture
(530) 548-5112,
Employs 8 people; 19 years in business



(530) 548-5112
Employs 4 people; 13 years in business


Tahoe Integrative Veterninary Care
Healing therapies for your pets
(530) 582-1133,
Employs 8 people; 20 years in business


Farming with love & care since 1997. USDA Organic | Certified CCOF Organic
(530) 292-3776,
Employs 15 people; 22 years in business


Check out the featurette in this issue of Think Local: Truckee Chamber Seeks to be the Rising Tide to Lift All Boats.


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