Annual Sierra Nevada Yarn Crawl Rolls Out in October


    October 14, 2021 10:00 am / 6:00 pm


    • Address

      4850 Joule St Suite A1

    • Contact

      Shannon Flores

    • Price


    Reno, Nevada — For the third year in a row, yarn shops located between Reno, Nevada, and Auburn, California, will be participating in the Sierra Nevada Yarn Crawl on October 14 through October 17.

    The unique event gives yarn lovers a chance to visit all nine local yarn shops from Reno to Auburn, over a four-day period in October. This year, there will be an option to attend both in-person and virtually.

    “The Sierra Nevada Yarn Crawl was born out of a love for fiber arts, yarn, and supporting local yarn shops in the region. We’re beyond thrilled it’s happening again this year,” said Shannon Flores, chair of the Sierra Nevada Yarn Crawl Board. “This event is a great way for independent shops to come together to celebrate the fiber community.”

    Flores said the physical drive itself to each store is incredibly scenic and shows off the natural beauty of the Sierra Nevada region, including Lake Tahoe.

    “The experience as a whole is positive for both our customers and business owners,” she continued. “This event is a great way for both new and expert knitters to come together and celebrate our little yarn store community.”

    Flores said each participant will get a passport, regardless if they’re participating online or in person. The passports will give participants a chance to win one of the many raffles being held over the course of this event. Every shop owner has created a virtual video introduction of their respective stores for virtual crawlers.

    All the stores are offering up a free pattern in both knit and crochet to both in person and virtual participants with purchase of yarn. Some participating stores have teamed up with local dyers to create custom yarn colorways specifically for this event.

    Additionally, in-person crawlers will get a free gift at each shop location. They will also be able to see exclusive trunk shows showcasing patterns from local indie dyers and designers, new yarn base debuts and have meet-and-greet opportunities with regional designers.

    Each and every store will be open between the hours of 10 a.m. PST to 6 p.m. PST.

    For a list of participating yarn stores, visit:

    For more information, contact: Jimmy Beans Wool, or 775-827-9276, or

    About Jimmy Beans Wool: At the downturn of the dotcom boom, former Silicon Valley engineers Laura and Doug Zander moved to the mountains and opened up a tiny yarn shop in Truckee, California. Jimmy, as Laura is lovingly known, sold coffee alongside the wool (hence the Beans in the name) and Jimmy Beans Wool was born. In 2004, the company settled in Reno, Nevada where it currently resides. It occupies an expansive 20,000 sq. ft. warehouse, which is considered one of the country’s leading destination yarn shops, employs 35 team members, and has built a loyal following and impressive online presence. Along with yarn, Jimmy Beans also provides consumers the most innovative crafting products and accessories. The company recently acquired Madelinetosh and della Q, two beloved companies amongst knitters, crocheters, and makers. Jimmy Beans will continue to develop products under its patent pending Jimmy’s SmartStix, plus hooks, needles, and notions.

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