Think Local

Comprising Local Lifts, statistics, local specialized ad space, and a business news featurette, mini-interview, or series of local opinion essays, Think Local celebrates all things local in Tahoe/Truckee. It highlights the importance and impact of being a localist in a wholistic sense including thinking about services, restaurants, medical care, nonprofits, businesses, and media.

Forward, Onward

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Can Tahoe’s economy exist, even thrive, without relying so heavily on tourism? It’s possible, says Lift Workspace operator Jan Holan. We could become a tech economy if we focused-in on housing, transit, and nature.

The Power of the Local Dollar

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A study shows 52 cents of every dollar spent at a local retailer recirculated to the community; yet a dollar spent at a national chain establishment retains only roughly 14 cents in the local economy.

Hoss Keeps it Local

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Local radio station owner JD Hoss has been vocal about keeping dollars here in the community in these times, saying, “Exhaust every local resource, before going online.”

Community Corkboard | July 9 – August 12, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Community Corkboard | June 11 – July 8, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Community Corkboard | May 14 – June 10, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Community Corkboard | April 13 – May 13, 2020

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Messages of gratitude and hope from and to our community during the time of COVID-19.

Our Community Survives Together

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Small businesses are the heart and soul of our community, and now it’s more important than ever to support them.

Local Lifts: Truckee Love in the Time of Corona

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There’s a silver lining for struggling businesses, including a shift to online-centered sales and what the limits on nonessential businesses actually are.

Ten Markers of a True Tahoe/Truckee-ite

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What does it really mean to be a Tahoe/Truckee local? For Kenzie Morris, it doesn’t have to do with longevity or slope bragging rights, dog ownership or love of snow; check these 10 boxes to fit her definition of a “true local” of the region.