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15 Million Visitors and the Search for Public Beaches

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Visitors abound each year in Tahoe, especially in the summer. In this month’s YATA, we asked how many people actually travel our way, and where the public/private property lines on Tahoe’s beaches lie (it’s different for each state).

Business Briefs | 11 November – 8 December 2021

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Tahoe Prosperity Center releases regional economic report; Squaw Alpine Transit Company expands mountain service; Daron Rahlves joins Palisades Tahoe athletic team; more

Redefining Tourism in Tahoe

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Tahoe’s next step in its tourism evolution? Shifting focus from catering to visitors to supporting home base. Many of the lessons learned to reach this step came out of working through the Covid-19 pandemic.

Escaping the Tourist Trap

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Truckee/Tahoe’s $3 billion tourism industry is an economic house of cards; how do we diversify in order to face future challenges?

A Race Against Wildfire

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Tahoe’s living forest is shrinking and the threat of catastrophic fire looms large, but here in the Central Sierra and Tahoe Basin there wages a valiant battle to lessen the risk of wildfire.