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Will Sustainable Recreation Save Tahoe/Truckee?

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Local groups have solutions for litter, congestion, erosion, and other crowding impacts, but will they be enough?

Redefining Tourism in Tahoe

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Tahoe’s next step in its tourism evolution? Shifting focus from catering to visitors to supporting home base. Many of the lessons learned to reach this step came out of working through the Covid-19 pandemic.

A Sustainable Tourism Economy

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The pandemic brought to light regional issues of overtourism, while an update to TTBID addresses sustainable tourism in a way that’s never been done in California, and was in the works pre-COVID.