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Setting the Record Straight

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The CEOs of the NLTRA and the IVCBVB respond to a My Shot arguing that the agencies don’t increase revenue to small businesses in a meaningful way.

Boosting Business in the Pandemic

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Luckily, local businesses in Tahoe/Truckee have staunch advocates to keep them alive. These recent campaigns have helped mitigate the pandemic’s impacts.

News Briefs | December 10, 2020 – January 13, 2021

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Shift in Laulima redevelopment focus; hospital receives distinctions; helping our hardest-hit neighbors; more.

The Reality of Our Tourism-Driven Economy During COVID-19

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In his My Shot, NLTRA CEO Jeff Hentz explains why COVID-19 truly is unprecedented for the region, but also why we have such a shot to beat the impacts it may have on our economy, however long-lasting.