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Business Briefs | 9 September – 13 October 2021

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Ikon pass expands to two new European ski hill destinations; NLTRA director of global communications moves on; total skier visits up 22% in California; more.

Leave It Better Than You Found It …

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North Lake Tahoe’s natural beauty speaks for itself. But if we don’t speak up for it — read: do what needs to be done to preserve it — our lakes, meadows, rivers, and all the secret places of the forest won’t retain their magic and biodiversity.

Firework Displays a No-Go This Fourth of July

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Firework displays in North Tahoe/Truckee are canceled for this Fourth of July. The pandemic is partly to blame, but so too is concern of increased visitation and potential wildfire.

Placer Brings Frustrations with Tourism Impacts to the Forefront

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Frustrations with overtourism came to a head in 2020 with Covid-19-inspired travels to the Tahoe Basin. Now, after a series of community conversations, Placer County is proposing a slew of tourism-mitigating solutions.

North Lake Tahoe’s TBID Offers Multiple Solutions for Some of Our...

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The North Shore’s proposed Tourism Business Improvement District has a fan in longtime Tahoe City-ite Jeff “Ox” Oxandaboure, who argues in his My Shot that by putting TOT money under the control of the NLTRA, rather than Placer County, the North Shore will have more local control.

Setting the Record Straight

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The CEOs of the NLTRA and the IVCBVB respond to a My Shot arguing that the agencies don’t increase revenue to small businesses in a meaningful way.

Boosting Business in the Pandemic

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Local campaigns that help keep Tahoe/Truckee aliveLuckily, local businesses in Tahoe/Truckee have staunch advocates to keep them alive. These recent campaigns have helped mitigate the pandemic’s impacts.

News Briefs | December 10, 2020 – January 13, 2021

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Shift in Laulima redevelopment focus; hospital receives distinctions; helping our hardest-hit neighbors; more.

The Reality of Our Tourism-Driven Economy During COVID-19

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In his My Shot, NLTRA CEO Jeff Hentz explains why COVID-19 truly is unprecedented for the region, but also why we have such a shot to beat the impacts it may have on our economy, however long-lasting.