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Keep abreast of the latest happenings in Truckee and North Tahoe with Good Morning Truckee and First Tuesday Breakfast Club.
Shift in Laulima redevelopment focus; hospital receives distinctions; helping our hardest-hit neighbors; more.
Does the NLTRA focus too much on outreach and not enough on the small business community? In his My Shot, one local business owner argues that’s the case.
North Shore can’t leave it only up to the business community to prepare to restart the tourism economy, says Samir Tuma, NLTRA board member. It’s up to full-time residents too.
Lodging remains the one critical piece to get Tahoe to its “new normal” as a getaway destination.
In his My Shot, NLTRA CEO Jeff Hentz explains why COVID-19 truly is unprecedented for the region, but also why we have such a shot to beat the impacts it may have on our economy, however long-lasting.