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Setting the Record Straight

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The CEOs of the NLTRA and the IVCBVB respond to a My Shot arguing that the agencies don’t increase revenue to small businesses in a meaningful way.

Get In the Know About What’s Going On: NLTRA First Tuesday...

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Keep abreast of the latest happenings in Truckee and North Tahoe with Good Morning Truckee and First Tuesday Breakfast Club.

Boosting Business in the Pandemic

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Local campaigns that help keep Tahoe/Truckee aliveLuckily, local businesses in Tahoe/Truckee have staunch advocates to keep them alive. These recent campaigns have helped mitigate the pandemic’s impacts.

News Briefs | December 10, 2020 – January 13, 2021

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Shift in Laulima redevelopment focus; hospital receives distinctions; helping our hardest-hit neighbors; more.

The California Tourism Advertising Industrial Complex

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Does the NLTRA focus too much on outreach and not enough on the small business community? In his My Shot, one local business owner argues that’s the case.

News Briefs | September 10 – October 7, 2020

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Who’s running for Truckee Town Council; efforts to combat pollutants/microplastic in Lake Tahoe; a peregrine falcon success story.

Preparing to Safely Reopen North Lake Tahoe is Up to...

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North Shore can’t leave it only up to the business community to prepare to restart the tourism economy, says Samir Tuma, NLTRA board member. It’s up to full-time residents too.

Forecasted 20% to 50% Drop in North Tahoe Tourism Revenue

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Lodging remains the one critical piece to get Tahoe to its “new normal” as a getaway destination.

The Reality of Our Tourism-Driven Economy During COVID-19

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In his My Shot, NLTRA CEO Jeff Hentz explains why COVID-19 truly is unprecedented for the region, but also why we have such a shot to beat the impacts it may have on our economy, however long-lasting.

Reopening and Resilience

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Businesses on the North Shore are experiencing … transition at the very least, if not full on revamping or even closure due to the pandemic. Liz Bowling of the NLTRA spoke directly to four of them about the present and the future.

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Withering on the Vine

Killing It

Setting the Record Straight

When Demand Exceeds Supply