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North Shore can’t leave it only up to the business community to prepare to restart the tourism economy, says Samir Tuma, NLTRA board member. It’s up to full-time residents too.
Lodging remains the one critical piece to get Tahoe to its “new normal” as a getaway destination.
In his My Shot, NLTRA CEO Jeff Hentz explains why COVID-19 truly is unprecedented for the region, but also why we have such a shot to beat the impacts it may have on our economy, however long-lasting.
North Shore business owner Brendan Madigan is in support of the NLTRA’s proposed TBID; his My Shot explains why.
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