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News Briefs | September 10 – October 7, 2020

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Who’s running for Truckee Town Council; efforts to combat pollutants/microplastic in Lake Tahoe; a peregrine falcon success story.

Preparing to Safely Reopen North Lake Tahoe is Up to...

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North Shore can’t leave it only up to the business community to prepare to restart the tourism economy, says Samir Tuma, NLTRA board member. It’s up to full-time residents too.

Forecasted 20% to 50% Drop in North Tahoe Tourism Revenue

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Lodging remains the one critical piece to get Tahoe to its “new normal” as a getaway destination.

The Reality of Our Tourism-Driven Economy During COVID-19

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In his My Shot, NLTRA CEO Jeff Hentz explains why COVID-19 truly is unprecedented for the region, but also why we have such a shot to beat the impacts it may have on our economy, however long-lasting.

Reopening and Resilience

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Businesses on the North Shore are experiencing … transition at the very least, if not full on revamping or even closure due to the pandemic. Liz Bowling of the NLTRA spoke directly to four of them about the present and the future.

Business Briefs | May 14 – June 10, 2020

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Mt. Rose ski area expansion; options for local businesses; immune boosters for healthcare workers; more.

Do Not Visit Tahoe/Truckee

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For an economy based on snow tourism, COVID-19 impacts are devastating; local officials ask visitors to stay away, yet STRs are still open for business; and there’s an influx into the backcountry.

Business Briefs | March 12 – April 8, 2020

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Wanderlust canceled for 2020; award season; new IVGID general manager; more.

Why Alpenglow Sports Supports NLTRA’s Proposed TBID

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North Shore business owner Brendan Madigan is in support of the NLTRA’s proposed TBID; his My Shot explains why.

News Briefs | February 13 – March 11, 2020

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Backcountry ski access; saving cat lives; Polar Bear Swim; more.

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