Ikon pass expands to two new European ski hill destinations; NLTRA director of global communications moves on; total skier visits up 22% in California; more.

Tahoe’s next step in its tourism evolution? Shifting focus from catering to visitors to supporting home base. Many of the lessons learned to reach this step came out of working through the Covid-19 pandemic.

Firework displays in North Tahoe/Truckee are canceled for this Fourth of July. The pandemic is partly to blame, but so too is concern of increased visitation and potential wildfire.

Frustrations with overtourism came to a head in 2020 with Covid-19-inspired travels to the Tahoe Basin. Now, after a series of community conversations, Placer County is proposing a slew of tourism-mitigating solutions.

The North Shore’s proposed Tourism Business Improvement District has a fan in longtime Tahoe City-ite Jeff “Ox” Oxandaboure, who argues in his My Shot that by putting TOT money under the control of the NLTRA, rather than Placer County, the North Shore will have more local control.

North Lake TBID, Cottonwood property for sale, Snow Lab, Tahoe Forest Health System announces new physician, more.

The CEOs of the NLTRA and the IVCBVB respond to a My Shot arguing that the agencies don’t increase revenue to small businesses in a meaningful way.

Keep abreast of the latest happenings in Truckee and North Tahoe with Good Morning Truckee and First Tuesday Breakfast Club.

Local campaigns that help keep Tahoe/Truckee aliveLuckily, local businesses in Tahoe/Truckee have staunch advocates to keep them alive. These recent campaigns have helped mitigate the pandemic’s impacts.

Shift in Laulima redevelopment focus; hospital receives distinctions; helping our hardest-hit neighbors; more.