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Redefining Tourism in Tahoe

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Tahoe’s next step in its tourism evolution? Shifting focus from catering to visitors to supporting home base. Many of the lessons learned to reach this step came out of working through the Covid-19 pandemic.

Firework Displays a No-Go This Fourth of July

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Firework displays in North Tahoe/Truckee are canceled for this Fourth of July. The pandemic is partly to blame, but so too is concern of increased visitation and potential wildfire.

Stewardship Superstars

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These five environmental advocates are getting things done: Sherry McConkey, Amy Berry, Heather Segale, Jesse Patterson, and Jeremy Jones.

Boosting Business in the Pandemic

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Luckily, local businesses in Tahoe/Truckee have staunch advocates to keep them alive. These recent campaigns have helped mitigate the pandemic’s impacts.

Women of Winter

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The women of winter of the Truckee/Tahoe region are in no way seasonal in their impact.

Reopening and Resilience

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Businesses on the North Shore are experiencing … transition at the very least, if not full on revamping or even closure due to the pandemic. Liz Bowling of the NLTRA spoke directly to four of them about the present and the future.