Tahoe’s next step in its tourism evolution? Shifting focus from catering to visitors to supporting home base. Many of the lessons learned to reach this step came out of working through the Covid-19 pandemic.
Businesses on the North Shore are experiencing … transition at the very least, if not full on revamping or even closure due to the pandemic. Liz Bowling of the NLTRA spoke directly to four of them about the present and the future.