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Tahoe’s Ted Lasso Lessons

By Heidi Hill Drum “Be curious, not judgmental,” ~ Ted Lasso For those who haven’t watched the Emmy Award winning show Ted Lasso on Apple TV,...

Sustaining the ‘Tahoe Vibe’ Means There’s Work to Do

In a My Shot, the Tahoe Prosperity Center’s CEO summarizes the results of the Envision Tahoe Community Survey, and finds a common acknowledgement of a “Tahoe vibe.”

Redefining Tourism in Tahoe

Tahoe’s next step in its tourism evolution? Shifting focus from catering to visitors to supporting home base. Many of the lessons learned to reach this step came out of working through the Covid-19 pandemic.

Escaping the Tourist Trap

Truckee/Tahoe’s $3 billion tourism industry is an economic house of cards; how do we diversify in order to face future challenges?

A Race Against Wildfire

Tahoe’s living forest is shrinking and the threat of catastrophic fire looms large, but here in the Central Sierra and Tahoe Basin there wages a valiant battle to lessen the risk of wildfire.