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Business Briefs | 11 November – 8 December 2021

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Tahoe Prosperity Center releases regional economic report; Squaw Alpine Transit Company expands mountain service; Daron Rahlves joins Palisades Tahoe athletic team; more

Smolder Season

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We’re coming up on smolder season. Tourism burning low and slow.

News Briefs | 9 September – 13 October 2021

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National forests closed; a fire is quickly quenched on DPR; Sierra Wath declares victory over Alterra; Lake Tahoe is in threat; more.

Help Wanted?

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It's a full-filling economy.

Escaping the Tourist Trap

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Truckee/Tahoe’s $3 billion tourism industry is an economic house of cards; how do we diversify in order to face future challenges?

If Not Tourism, Then What?

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April 5, 2021: A discussion on Tahoe/Truckee’s shifting economy including a look at economic diversification and the evolution of tourism.

We’re Stayin’ Alive, Stayin’ Alive

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Several local businesses have pushed back against state and national regulations during COVID, and over the course of the last few months the Ink spoke with a few about the reasons why.

The California Tourism Advertising Industrial Complex

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Does the NLTRA focus too much on outreach and not enough on the small business community? In his My Shot, one local business owner argues that’s the case.

Mask Wearing, Social Distancing Enforcement Falls to Truckee Business Owners

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Truckee residents concerned about the role businesses have played in enforcing COVID distancing and mask wearing restrictions argue that the town and its police force should play a stronger role.

Kennedy v. McClintock

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Episode 72 | September 16, 2020

In a rare debate appearance, current District 4 Rep. Tom McClintock (R) went head to head with Democrat challenger Brynne Kennedy on the issues we care about in Tahoe/Truckee: wildfire, COVID-19, and housing. Broadcasting by Mayumi Elegado, with the candidates’ answers read by Becca Loux as Kennedy and Wade Snider as McClintock.