How will we balance protection of natural resources with a thriving tourism economy that is needed to fund solutions? To answer the call, two stewardship plans are in the works for Lake Tahoe and Truckee.
This ain’t your grandma’s tourism authority. Visit Truckee-Tahoe is helping change an outdated paradigm from solely promotion to protection, community well-being, and economic balance. It’s game on for a whole new way of managing tourism.
Tahoe’s next step in its tourism evolution? Shifting focus from catering to visitors to supporting home base. Many of the lessons learned to reach this step came out of working through the Covid-19 pandemic.