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Flipping the Tourism Model

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This ain’t your grandma’s tourism authority. Visit Truckee-Tahoe is helping change an outdated paradigm from solely promotion to protection, community well-being, and economic balance. It’s game on for a whole new way of managing tourism.

Redefining Tourism in Tahoe

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Tahoe’s next step in its tourism evolution? Shifting focus from catering to visitors to supporting home base. Many of the lessons learned to reach this step came out of working through the Covid-19 pandemic.

A Sustainable Tourism Economy

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The pandemic brought to light regional issues of overtourism, while an update to TTBID addresses sustainable tourism in a way that’s never been done in California, and was in the works pre-COVID.

Forecasted 20% to 50% Drop in North Tahoe Tourism Revenue

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Lodging remains the one critical piece to get Tahoe to its “new normal” as a getaway destination.