By SIX SQUAW VALLEY VILLAGE MERCHANTS

Since the change of ownership four years ago, we have witnessed much change at Squaw Valley. On-mountain upgrades, the renovation of Olympic House, and the acquisition of Alpine Meadows are just a few examples of Squaw Valley’s dedication to elevate the overall guest experience here.

As community members who own and operate independent businesses in the Village at Squaw Valley, we have experienced the benefits of these changes first hand. Many of us have operated our businesses through several changes of ownership: from the Cushing family, who pioneered a way of life here, to Intrawest, which built and managed the initial village expansion, and now Squaw Valley Ski Holdings, a new management team that has been a supportive partner in helping the village through some challenging years.

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The past several seasons have represented a welcomed change in the management and operation of the Village at Squaw Valley. For the first time, the village is fully leased and occupied by a nice mix of shopping, dining, and off-mountain activities genuine to the Tahoe region. Squaw Valley, as landlord, has proven to be a quality operator and partner. They work closely with us as merchants to ensure the success of the village and our individual businesses. Significant investments have been made to commercial spaces with the addition of recognizable and reputable brands, as well as enhancing the business offerings of some of the village’s long-standing iconic spots. Strategic management of the village has played an important role in our ability as store owners to absorb the impact of the challenging circumstances these past few seasons.

With these points in mind, know that the current Squaw Valley team has earned our trust and support. Their work has benefited the valley and we look forward to many more years of successful business benefitting the entire North Tahoe region.

~ Ray Villaman, owner of Fireside Pizza; Keoki Flagg, owner of Gallery Keoki; Christy Hall, owner of Kalifornia Jean Bar; Michel Chalon, owner of EuroSweets, EuroCrepe & EuroSnack; Jeff Pratt, manager of Surefoot; and Pete Henderson, owner of Mountain Nectar

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