Truckee/Tahoe is still going to see solid live music coming through town. And we’re still going to dance at shows with professional sound quality. But there’s a new production company behind the scenes: Fresh Bakin’. Launched by owner Steve Emmerich in November, Fresh Bakin’ seeks to raise the bar in event production.

‘I just want to continue bringing top-notch acts that I truly believe in,’ said Emmerich. ‘I just want to up the ante.’

Emmerich formerly co-owned and managed Champagne and Bacon Productions, but decided to step out on his own solo venture because of creative differences.


‘Nothing’s changed at all really,’ said Emmerich, noting that he is working with familiar support staff and the same DJs and artists. ‘It’s just a name change; a new website.’

Fresh Bakin’ will ideally give Emmerich more freedom to pursue his own vision. Under Fresh Bakin’, Emmerich booked a stellar lineup for the Black & White Superball at the Cal Neva on New Year’s Eve featuring VibeSquad, MarchFourth Marching Band, Mama’s Cookin, Coop da Loop, and Love & Light. Fresh Bakin’ is also bringing the Glitch Mob, RJD2, and Nosaj Thing to the Grand Sierra Resort in Reno on Sunday, Jan. 16.

Originally from Ohio, Emmerich moved to Tahoe in 2000 and says he’s always been into music, and a lot of different kinds of music at that. Emmerich booked his first show on March 2, 2002, at Jimmy Bongo’s Velvet Lounge in Incline Village, and after that, ‘I was totally hooked,’ Emmerich said. In 2006, Emmerich co-founded Champagne & Bacon and worked as the company’s talent buyer, production manager, and promotions director. ‘The important standards that drove Champagne and Bacon are more in place than ever before with Fresh Bakin’,’ said Emmerich. All upcoming events can be found at and on Facebook. ~ Julie Brown

Info: Steve Emmerich,


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