Corporations have a purpose and provide services we all need, but their one-size-fits-all approach and homogeneity is the antithesis to what I believe many of us crave: authenticity.
And where do you find that? Mom-and-pop stores. When I have the choice between a Starbucks and a local café, I choose the café. When I see a Gap on one corner and a boutique on the other, I opt for the boutique. Of course, there is comfort in chains (no matter if you are in Savannah or San Diego, you know what you are getting with a grande Frappuccino), but does it tell you anything about the place you are in or the people who live there?
The same is true of newspapers. Sure, you can pick up a copy of USA Today and get a superficial gist for what’s going on in our country. But if you want to know the issues facing your community, you need a local newspaper. And you need one that takes the time to delve deep into important stories. Month after month, Moonshine Ink does just that. Can you imagine any other newspaper breaking the 2012 and 2014 stories about Tahoe Forest Hospital that led to a two-year investigation and forced out the CEO?
Media is called the fourth estate because it plays such a crucial role in our political process as a watchdog. The adage “Think globally, act locally” is true. But to act locally, you need to be an informed citizen. And to be an informed citizen, you need a local independent newspaper serving as your fourth branch of government.
~ Melissa Siig, former Moonshine Ink editor and reporter; co-owner of Tahoe Art Haus & Cinema and Tahoe Tap Haus.
Update on Our Membership Campaign
You are helping keep Moonshine Ink as a real newspaper for the benefit of our community!
Our Membership drive is starting off strong! More than 190 donors have signed up to support the paper with the large majority electing to come in at set Membership levels, which gives us an indication of how much support will be coming in monthly. We are grateful, encouraged, and invigorated to continue our work.
We are appealing to you, our dear readers, to save and support Moonshine Ink with Memberships at five levels of support: Sustainer, Guardian, Warrior, Hero, and Angel, depending upon what you feel you can afford to keep the Ink benefiting our community.
- Subscription to print editions of Moonshine Ink
- Sweet Member car-window decals, which we very much hope you will display so as to encourage others to join us.
- Recognition of your Membership in Moonshine Ink, unless you request anonymity.
- Occasional offers, special to our Members, from local businesses.
- Standing invitation to join our monthly editorial team meeting.
- Invitations to what we hope will be the annual Moonshine Ink Stellar People Ball.
- And most important and valuable of all: You will receive the satisfaction and pleasure of knowing that you are doing your part to support a real newspaper in this mountain hamlet for the benefit of our entire community.
PLEASE NOTE: Moonshine Ink is not an official “nonprofit organization.” (For practical reasons involving the likelihood of local factional efforts to dominate a nonprofit’s board so as to gain editorial control of the paper, it could not be.) Therefore, your Membership contributions are NOT tax deductible.
Members have no ownership or voting interest in Moonshine Ink. And we know our Members appreciate that we cannot allow the fact of their Memberships to influence or control the paper’s ongoing editorial policies and decisions.
Contact Molly with any questions, (530) 587-3607 x0 or email@example.com. Vote for Independent Voices. Visit moonshineink.com/contribute to sign up online.