Gearing up for this anniversary edition led to earnest reflection on the past 10 years of Moonshine Ink. Thumbing through crinkly old editions and refocusing hazy memories was a nostalgic, rewarding, and many times amusing experience. It’s often the case that tracing filaments of memory back through time leads to a review of original goals — what was I trying to do? And did I do it?

Lucky for Moonshine, we laid out our goals in the first edition, published Nov. 1, 2002. Here I share the words again, aged 10 years:

A Brew of Something New


What began as a little seed of an idea has sprouted, taken root, and grown into Moonshine Ink. Our mission? To create a unique and informative bilingual newspaper that fosters the community.

We envision Moonshine Ink as a community corkboard, where important notices are posted, where issues are discussed, and where you can pick up pieces of the captivating Truckee/Tahoe spirit.

When we first drew up the plans for Moonshine Ink, we laid down some cardinal goals, which guide us each step of the way:

Locally-focused, globally-minded

We’re aiming to be a paper that fosters the local community, meanwhile recognizing the rest of the world and the interrelation of all things on earth.


Wanting to be easily accessible, Moonshine Ink will be disseminated in a variety of forms: print, Internet, and in the future, email subscriptions.


We’re dedicated to being a responsive entity — one that listens carefully to the community. With our fingers to the pulse, we will continue to grow.


El español es una parte integral de la comunidad de Truckee/Tahoe. Por eso es necesario que Moonshine Ink se publique también en español.


Touching or touching nerves, we want to spark the town.

While these goals guide us, it is the community of Truckee/Tahoe that drives us. We’re here, and we’re happy.

~ Mayumi Elegado


  • Mayumi Peacock

    Hailing from a U.S. military family and a graduate of the University of Florida, Mayumi Peacock has lived in several corners of the country and globe, yet Tahoe/Truckee has been her home since 1999. She is founder and publisher of Moonshine Ink, the region’s award-winning independent newspaper, which continues to be created by, for, and of the community. Other passions include family, animals, books, healthy living, and humane food.

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