It takes great skill to say much with few words. In marketing and branding, the objective is to strongly distinguish a product or service as simply as possible from its competitors through design, symbols, and taglines. When it comes to branding something as dynamic as the town of Truckee, the challenge is trying to encapsulate everything our home offers. Moonshine Ink asked people on the street what slogan they would give to Truckee. To learn how the chamber of commerce is working on a brand for Truckee, see What Makes a Town?, here.