Upon hearing I am Moonshine’s publisher, my friend’s fiancé said something like, “Wow, that’d be like being in college forever, with those never-ending deadlines.”

When my friend relayed this to me, I thought, “Thanks fella for reminding me of a big part of my life that is of dubious value.” Living with endless deadlines is tough — your vacation schedule is limited, you have to stay on your game even when you don’t want to, and your adrenals are given a regular robust workout that your acupuncturist warns isn’t great for you.

Yet my friend’s fiancé informed me a few days later that he meant it as a compliment because he misses being in college. The pursuit of knowledge and deadlines drive him, he said. If he isn’t learning, he feels as if he’s missing something.


Besides garnering my approval of their upcoming marriage, he reminded me of this essential and valuable part of living fully — learning, which is a lifelong pursuit that comes in countless forms. It’s higher education that gives one a leg-up in society, as we see in the inspiring stories of several Sierra College students. It’s in the pursuit to communicate effectively, especially with our children. For the endemic Tahoe/Truckee athletes, it’s studying how to make outdoor shred time more sustainable for our bodies.

Yet as Gen Xers remember from GI Joe commercials of the late ‘80s, “Knowing is half the battle.” Implementation is the other side of the coin. To keep our roads safe for drivers and cyclists, we must learn the rules first, then also make changes to our behavior. In the face of an urgent housing crisis, our community must study the issue then dig far and wide for solutions in order to get affordable housing on the ground, see here and here. We’ve got to educate ourselves about what’s on the ballot, talk with friends, family, colleagues, and then take action by voting.

The deadlines we have at the Ink make us tear our hair out at times, but they keep us moving. We are relentless in our pursuit of truth; at times we have to correct ourselves, p. 11. It’s all part of the process.

If you value learning and knowledge, especially about our mountain community hamlet, read the paper in your hands. Then we’ve got a way you can take action — support our work and buy one of our sweet sweatshirts just off the silkscreen press. Your active body and us harried journalists will thank you. 


  • Mayumi Peacock

    Hailing from a U.S. military family and a graduate of the University of Florida, Mayumi Peacock has lived in several corners of the country and globe, yet Tahoe/Truckee has been her home since 1999. She is founder and publisher of Moonshine Ink, the region’s award-winning independent newspaper, which continues to be created by, for, and of the community. Other passions include family, animals, books, healthy living, and humane food.

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