Most economic analysis and future projection of industry and regional growth in North Tahoe and Truckee takes for granted an ever-increasing focus on tourism. It makes sense: Who wouldn’t want to dip their toes in Big Blue and scale a massive Sierra mountain all in one day? But while some feel tourism remains and will continue to be the hub of our region’s income, others disagree.
JOHN MCCOY, Tahoe Donner
CEO, operatives.com
Jobs that are in tech. Doesn’t need to be another Apple or Google, but one that works for an area like this, with [the] type of people you can hire here (and Reno). More Clear Capitals. Entrepreneurs that love this area and want to develop middle-income jobs up here. In 10 years, tourism won’t be this area’s primary sector.
CARINA CUTLER, Kings Beach
Realtor, ski instructor
As I write this, it is quickly moving away from a tourist-only economy. Let’s face it, there will always be a tourist draw, but more and more of our housing stock is occupied by full-time remote workers, and less by resort and tourist service workers.
BROOKE INGLEHEART, Kings Beach
Carpenter
Tourism is the only industry.
Wendy Sumner, Truckee
Retired
[The] economy [will likely be] based around remote working. Technology companies have allowed telecommuting for years but now most companies allow it for desk-based staff. Just look at Truckee’s housing market and the trend is evident. No houses for sale in Tahoe Donner right now! Wow …
MARTIN GOLLERY, Incline Village
Photographer, marketer
Remote workers for the tech industry and other industries.
