Most economic analysis and future projection of industry and regional growth in North Tahoe and Truckee takes for granted an ever-increasing focus on tourism. It makes sense: Who wouldn’t want to dip their toes in Big Blue and scale a massive Sierra mountain all in one day? But while some feel tourism remains and will continue to be the hub of our region’s income, others disagree.

JOHN MCCOY, Tahoe Donner

Jobs that are in tech. Doesn’t need to be another Apple or Google, but one that works for an area like this, with [the] type of people you can hire here (and Reno). More Clear Capitals. Entrepreneurs that love this area and want to develop middle-income jobs up here. In 10 years, tourism won’t be this area’s primary sector.


Realtor, ski instructor

As I write this, it is quickly moving away from a tourist-only economy. Let’s face it, there will always be a tourist draw, but more and more of our housing stock is occupied by full-time remote workers, and less by resort and tourist service workers.


Tourism is the only industry.


Wendy Sumner, Truckee

[The] economy [will likely be] based around remote working. Technology companies have allowed telecommuting for years but now most companies allow it for desk-based staff. Just look at Truckee’s housing market and the trend is evident. No houses for sale in Tahoe Donner right now! Wow …

MARTIN GOLLERY, Incline Village
Photographer, marketer

Remote workers for the tech industry and other industries.


  • Becca Loux

    Becca Loux relocated to Truckee on a mission to tell stories that are fact-checked and data-driven without sacrificing the human element. She is an avid hiker, biker, skater, surfer, boarder, kayaker, sun-worshiper, and all other important "-ers" relating to the outdoors. Becca's wolfpack recently expanded to include a teenage husky named Koda.

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