(Blank) Valley Changes Its Name


Squaw Valley Alpine Meadows is proposing a name change and others are following suit, but what do the boots on the ground think about removing the word “squaw” from the titles of businesses, agencies, and organizations around Olympic Valley? And that name — Olympic Valley, might that be an option?

Friends of Moonshine shared their thoughts:

Retired from Apple, lifetime keyboard player


I know there’s a lot of locals that are upset about this. I am not one of them. You can’t have a double standard because you have grown up with an offensive name. I find the name especially offensive now and I refer to this as the post office always has. Olympic Valley.

JULIE STANLEY, Carnelian Bay
Sales rep with tahoe.com

Olympic Valley Resort


AARON KINSMAN, South Lake Tahoe
Casino industry

Developers knob


Owner, San Francisco Arts & Crafts

What next? Truckee? Named after a Paiute Indian Chief. What will the new name be?


MARK SMITH, Incline Village
Co-founder, Nevada Wildlife Alliance

I support this move. I also appreciate that it’s bringing a lot of closet racists out into the light.




  • Becca Loux

    Becca Loux relocated to Truckee on a mission to tell stories that are fact-checked and data-driven without sacrificing the human element. She is an avid hiker, biker, skater, surfer, boarder, kayaker, sun-worshiper, and all other important "-ers" relating to the outdoors. Becca's wolfpack recently expanded to include a teenage husky named Koda.

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