Join in the fun as locals and visitors alike gather to celebrate their shared love of all things winter, when North Lake Tahoe SNOWFEST returns to North Tahoe for the 41st year.

In 1981, then-Alpine Meadows Ski Resort marketing director Bob Everson observed that skiers typically visited the region primarily during the months of December through February. They had no idea what they were missing when it came to the incredible March snowpack that allowed the fun and games of winter play to continue into the spring. Everson suggested to the Tahoe City Chamber of Commerce and the Visitors & Convention Bureau that the North Tahoe community host a winter carnival.

It wasn’t long before the concept gained steam, and Snowfest was born. As it’s grown and evolved over the years, Snowfest has been declared one of the Top 100 Events in the United States by the American Business Association and was named one of the Top 10 Events in California by the California Department of Tourism.


The fun kicks off March 2 with the coronation of Snowfest king and queen at Garwoods’ annual Snowfest kickoff party from 5 to 10 p.m. in Carnelian Bay. With the music of the Blues Monsters, this is the party that sets the tone for the entirety of Snowfest. Things start to heat up the following night, March 3, with fireworks and live music featuring The Nomads at the Tahoe City Golf Course. Music starts at 5:30 p.m. and the fireworks show at approximately 7 p.m. Enjoy food from Cafe Zenon and Big Blue BBQ food truck. On Saturday, March 4, treat yourself to a plateful of pancakes at the North Tahoe Firefighters Association Pancake Breakfast and then head on over to the Tahoe City Snowfest Parade. That afternoon, the real hardcore celebrants take the cold plunge
at Garwoods’ 34th annual Polar
Bear Swim.

From there, the fun just goes on and on … and on … and on … Check out the full Snowfest line-up online for oodles of details and sign-ups for other goodtime events including Pete ‘n Peters Post Parade Party, Pints & Pies Winter Party, Tahoe Art Haus & The Tahoe Tap Haus Brewfest, The Great Ski Race, Tahoe City Dog Pull, Sunnyside Luau, Za’s 8th Annual Clam Bake, Alaskan Open Snow Golf Tournament, I-Did-A-Run Dog Race, Milk Jug Curling, Snowfest Prom Night, River Ranch Snow Sculpture Contest, and so much more.



  • Juliana Demarest

    Juliana Demarest is a Jersey girl with ink in her blood. She fell in love with print journalism at a young age in the '80s when her Uncle Tony would take her to "work" at his weekly paper. In 1997, she co-founded a weekly newspaper in North Jersey. One day, she went to photograph a local farmer for a news story. She ended up marrying him and leaving journalism to become a farmer's wife. In 2010, they packed up their two children and headed to Truckee in pursuit of the outdoor life. She didn't realize just how much she missed journalism until she joined Moonshine in 2018 after taking time off to be mom. Connect with Juliana

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