NEVADA CITY

KVMR 89.5 Community Radio announces that Luis Estrada will join the station as its new general manager beginning on March 2. 

Estrada joins KVMR from KPBS, the public media organization serving San Diego and Imperial Valley, where he spent over 11 years leading membership, fundraising, and on-air campaigns across PBS, NPR, and other providers. Estrada brings more than two decades of experience in mission-driven media, community engagement, and nonprofit development to Nevada County’s beloved community radio station.

In his long-standing role as an-air fundraising manager and senior producer, Estrada oversaw the strategy, creative direction, and production of KPBS membership campaigns across television, radio, and digital media, while also managing gift fulfillment, volunteer coordination, and special programming. A seasoned public media leader, creative executive, and fundraising strategist, Estrada most recently served as member acquisition manager and senior producer, developing innovative broadcast and digital strategies to grow membership, sustain revenue, and deepen audience connection. 

Estrada is also the managing partner and executive producer of ES Creative Gang, a bilingual, full-service creative production company he founded more than 20 years ago. His work spans television, film, digital media, and nonprofit communications, with projects ranging from Emmy-nominated broadcast campaigns to feature films and international media initiatives.

As general manager, Estrada will focus on strengthening KVMR’s long-term sustainability, supporting staff and volunteers, expanding community engagement, and advancing the station’s mission to inform, inspire, and connect Nevada County through diverse, locally produced programming reflecting KVMR’s mission to “connect, inform and empower our community by developing content that celebrates diversity in music and culture and fosters civic engagement and good will.”

~ KVMR