NORTH LAKE TAHOE

As part of the TOT-TBID Dollars at Work program’s Annual Grant Cycle, the NTCA Board of Directors approved and recommended a total of over $6 million in tourism-generated funding for 12 projects and programs focused on enhancing community vitality and improving quality of life for residents, businesses, and visitors.

At the recommendation of those who make up the TBID Advisory and Zone 1 committees, the NTCA Board of Directors approved the expenditure of up to $688,935 in TBID funds. Through the TBID, both visitors contribute to North Lake Tahoe’s vitality through purchases at activity providers, restaurants, and retailers. TBID funds must be spent on programs and activities that directly benefit the businesses paying the assessment.

The five projects to receive TBID funding support include initiatives that contribute to community vitality, economic health and environmental stewardship:

• Workforce-Strengthening Childcare & Youth Development Programs (Boys & Girls Club of North Lake Tahoe) 
• Eastern Placer Employer Housing Concierge and One-Stop Housing Resource Hub (Truckee-Tahoe Workforce Housing Agency) 
• Tahoe Wood: Strategy Development for Local Wood-Based Business Opportunities (Tahoe Prosperity Center) 
• The 72-Mile Deep Clean of Lake Tahoe (Clean Up the Lake) 
• Providing Public Access to Lake Tahoe Real-Time Conditions and Water Quality Along the Placer County Shoreline (UC Davis TERC)

In addition, the NTCA Board of Directors voted in support of the TOT Advisory committee’s motion to recommend to the Placer County Board of Supervisors up to $5,451,815 in TOT funds (generated by overnight visitors who stay in local hotels or short-term rentals) be invested into seven projects. They will be reviewed in February 2026.

Learn more at northtahoecommunityalliance.com.

~ North Tahoe Community Alliance press release