NORTH LAKE TAHOE

With the Placer County Board of Supervisors’ unanimous approval on Dec. 9, the North Tahoe business community’s pursuit of a 10-year renewal of the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) has been achieved. The TBID’s renewal will allow the North Tahoe community to build on the progress and success this substantial funding source has provided for the region.

Created to provide for the first time a way for both day and overnight visitors to contribute to the region’s vitality, the TBID also provides a way for community members, business owners, and leaders serving on NTCA committees to engage in local decision-making related to the reinvestment of the roughly $16 million of TBID and TOT generated by tourism annually.

Because of the TBID, over $40 million in TOT-TBID Dollars at Work direct revenues have supported 58 projects and programs that benefit North Lake Tahoe and align with the community’s priorities. Notably, it has funded initiatives that strengthen community vitality, economic health, and environmental stewardship, plus workforce housing, human impact mitigation, transportation, trails, and more.

With the business community’s decision to renew the TBID, tourism will continue to benefit not only the assessed businesses and the local workforce, but everyone who spends time in North Lake Tahoe — to the tune of roughly $160 million over the next 10 years.

~ North Tahoe Community Alliance press release