Carrots

Walk the Walk: Do you know where these carrots came from? Do you care? File photo

2010: It's Time to Walk the Walk and Not Just Talk the Talk

Published: January 13, 2010
January Print Edition

by Gary Romano

Chronicles of a Dirt Farmer

Happy New Year! It’s that time of year when you set New Year’s resolutions, so here is one for you: to start “walking the walk and not just talking the talk” when it comes to supporting sustainable local food systems and supporting small farmers. With that in mind, I thought I would start out the new year and decade with an article on my (being a farmer) perspective by asking these questions: “Do you know where your food is coming from?” and “Do you really care?”

Throughout 2008–2009 the buzz words floating around were “sustainable,” “buy local,” “support your local small farmer,” “community supported agriculture (CSA),” and “go to the farmers market.” Some of you might be offended for what I’m about to say but it’s only this farmer’s perspective of where we need to go in the next 10 years.

A recent national study showed that from 2001 to 2008 the average age of a farmer rose from 47 years old to 58 years old, and while farmers over 70 increased by 30 percent, the number of 25-year-old farmers dropped over 40 percent. The farmers are getting older, the young ones can’t afford or don’t want to do it, which begs the question: Who’s going to grow our food?

There is a positive side, however; organic farmers rose by 20 percent, and more and more people are becoming aware of buying healthy fruits and vegetables. Despite this good news, us farmers are very disappointed with the action of the Tahoe/Truckee community on “walking the walk” in regards to supporting local farmers and building a community food system.

It’s time to put up or shut up. Over the last year or so there has been plenty of talk. We hear things like “Locals Thursday night,” “Let’s join Slow Food Lake Tahoe,” “Let’s have coffee at the farmers market and socialize,” “We use local fresh fruits and vegetables from our local farmers”… but where’s the beef?

Last year the buzz amongst farmers at the farmers market was: ”What happened to Truckee? No one comes to this market anymore.” Most of our sales were down at least 30 percent at the Tuesday market. Kings Beach and the Truckee Thursday night markets were a bust, and Tahoe City lost most of its locals — thank God for the tourists who kept it afloat. I realize the economy plays a large part, but it’s how you spend your money. There are definitely those who are dedicated to supporting organic and locally grown food, but they are a minority. To help spread awareness and make CSAs more affordable, we offered a flexible drop-in program and a work day to learn about farming, where you could come at your leisure. We offered it for eight weeks in Truckee, Quincy, and Reno and had only one family show up. If the answer to “Do you care where your food comes from?” is yes, farmers are ready to say, “Show me the money!”

As for restaurants, there are a few that commit loyally to small farms, but most who say they buy from small farmers only do so when it’s convenient for them. It’s a good catch phrase. Of all the chefs I’ve invited to the farm to see where the crops are growing in the Tahoe/Truckee area, only a few showed up last year.

Here are the questions to ask yourself to see if you’re serious about supporting your local food systems and small farmers. “Do I actively participate in or attend:”

• Farmers arkets
• CSA box
• Farmer Internship Program
• Project MANA’s Community Garden
• Restaurants that are buying consistently from farmers
• Stores consistently buying locally grown/made products
• Local government allowing “right to farm ordinances”

If you have said “yes” to most of these, congratulations, you are serious about your food and supporting your local farmers. If you answered “no” to most of these questions but answered “yes” to the question “knowing where my food is coming from is important to me,” now is the time to start being progressive and generate a sustainable food system.

In the November issue of Moonshine Ink, there was an article about Dan Warren, a Truckee resident fighting to keep his chickens and change local ordinances. I had to laugh — the rooster must have woken up a CEO from Gray’s Crossing who flew in late on his Learjet, or crapped on his Lexus. This is one issue that I am stressing, and it’s “where’s the priority.” Another aspect of caring where your food comes from starts with “right to farm” ordinances that allow people to grow and sell their own products. That’s how you get programs like Future Farmers of America and 4-H. Does your area have either of these programs? Schools should be actively participating in the community garden. Have you ever had a field trip to a farm? Not to mine you haven’t.

This area has a long way to go. Don’t get me wrong, “talking the talk” and joining groups like Slow Food Lake Tahoe are great, but it’s only a baby step. Organizations not only need to raise awareness, but need to organize people to get their hands dirty, a step beyond fancy dinners at Moody’s or Dragonfly.

So, once again, take the time to ask yourself: Do you know where your food comes from? And do you really care?

~ Gary Romano owns Sierra Valley Farms, which sits on some of his family’s original 3,600-acre ranch in Beckwourth. sierravalleyfarms.com. Comment on this column below.

9 Reader Comments so far ...

 
1. Too True
You hit the nail on the head. We have bought local and organic for years and if I can do it for a family of 4 on our truckee local income, anyone can. The question is, what is most important to you? For us, the answer is clear, and it is not a new car, big house, or fancy clothes. It is clean, honest, healthy food.
posted by: Christa Finn on Jan 14, 2010 at 11:49 AM
2. Cost over better food?
I really love fresh local produce (including organic beef, tho that's not produce :)) but have really found that the prices can be high. And NO I don't put a Lexus above good food. I don't doubt for a second that the prices at farmer's markets are fair, probably the farmer isn't making much at all, in truth, but the problem is that when one's available $s for food shrinks, a family may have to purchase gov't supported foodstuffs, such as what is available at Raley's, etc. I will continue to support local growers as much as I can, but I do believe that there should be $ support from the state for them to make it more affordable. ALSO cheers to whoever came up with the idea of markets at preschools!
posted by: Liz Daniels on Jan 15, 2010 at 1:13 PM
3. What are your values? REALLY?
In my opinion, subsidies for farmers is not the answer. Subsidies (Federal and State) are partially to blame for creating the mess that is our current food economy (i.e. high fructose corn syrup, ethanol, milk, etc…). Keep government out of the food system and let local consumers govern with their pocket book and personal values.

Education of the consumer is what will turn the tide, if it is to be turned, and I’m not convinced that it will happen. Every time you purchase, either from your local supermarket or restaurant, food that is produced in a manner that is environmentally damaging or inhumane, you give your personal stamp of approval to the methods used. For every egg you purchase from the egg farmer who de-beaks their birds, feeds antibiotics and steroid supplemented food, houses them in inhumane conditions, etc…, you say “that’s OK with me, as long as IT’S CHEAP”. Every time you purchase a beef steak, hamburger, taco, or roast beef that came from an animal that was raised in a pen, fed in a concentrated animal feed operation (CAFO) on federally subsidized corn and killed just before the corn killed it, then you’re saying “no problem, as long as I don’t have to do it and IT’S CHEAP!”.

The day will come when the consuming public will have to pay for the damage that it has reeked on the environment with it demand for cheap food. Not only have we damaged and continue to damage our environment, but we’ve also wreaked havoc on our own health with the cheap food we produce and consume. The lack of nutrient value, the addition of synthetic fertilizers, herbicides, pesticides, hormones, antibiotics, growth hormones will likely prove to be substantially responsible for our country’s poor health. Genetic manipulation is what’s on the horizon in our food economy. That just sound like too much fun! Can’t wait for that.

Bottom line, we have been postponing the payment due on our food. Just like we have in most of our public systems. We don’t seem to understand that cheap is not the same as value. We seem to have lost the understanding of what value is. Who’s doing the cost/benefit analysis here? The answer is no one. The benefit side of the equation has been dropped completely and we’re only looking at cost, so that we can feed the consumer mentality of buying more junk to park in our garages, stuff in our oversized houses and wear on our wrists, necks, fingers, watch in our “entertainment rooms”, etc…

What are your values? REALLY?. Maybe it’s time to really think about that…or not.
posted by: John Shaw on Jan 21, 2010 at 8:42 AM
4. would you pay $2 for a bottle of water or $3 for a cup of coffee?
I am a nutritionist and in a recent conversation with a friend I asked that friend how much is bottled water when you are out for the day...is that bottled water $1 or $2 , how about the latte or the great cup of Joe, $2 or $3? Seems there are folks that line up throughout the day to pay an outrageous amount of money for something that has no nutritional value (and costs the company selling it pennies!)and yet when they see one beautiful organic apple at farmers market that might be $1- their comment is generally" wow that apple is so expensive!" WOW do we have our information and priorities backwards! Americans are used to "cheap" food /poor quality/ processed- unfortuneatley what they don't realize is that "cheap" food is generally fake food- so most folks that are shopping at a supermarket chain are spending (and wasting) their good hard earned money on products that are called food and yet they do nothing for the body and mind. To add insult to injury they will then go stand in line for their $3.00 latte...
Now that I have become very committed to purchasing 95% fresh foods, very little packaged- I actually spend less than I did in the years I shopped at the supermarket chains.
Americans will get their wake up call when the next generation is ill from diabetes, obesity, heart disease, cancer, osteoporosis ...the list goes on- these are "diseases of affluence" ( a phrase that was coined in the 1800's) the peasants of the 1800's were actually healthier than the royalty.

We have become a very complacent society and allowed BIG BUSINESS to tell us how we should eat , dress, and think...and look where it has gotten us...maybe we should start thinking for ourselves.
posted by: sheila eckel on Jan 21, 2010 at 9:20 AM
5. Kudos
I believe in everything you said and I know that I am guilty of "Talking the Talk" and not really "walking the walk"! Every step we take as a community and as families to improve our eating habits and sustain local foods, is a good step, however we need to keep moving forward. Some things are easy to change and others take more discipline. When you grow your own or purchase from someone or someplace else the easiest way to help you make a choice is the question...."do I really know where this came from?" If not try to find out......
posted by: Andrea Batie on Jan 21, 2010 at 3:15 PM
6. Farmer's Market
I'd like to do more to support local agriculture. I love the Mountain Bounty Farms CSA veggie share we're getting, but I haven't gone to the farmers market since we moved to Tahoe Donner. I WISH they would have the farmers market in Tahoe Donner instead. I think it would do really well.
posted by: Lois Anderson on Jan 21, 2010 at 3:35 PM
7. More information
I think this is a great article - timely and relevant. There is so much great local food available to Truckee residents now, if you know where to find it. In the past 2 years, we have been able to find not just fruits and vegetables (we go to the Farmer's Market in summer, and get a Mountain Bounty CSA veg box in winter), but now meat (grass-fed beef, pastured pork, lamb, chicken, sometimes water buffalo, from Sierra Hills Meat Buying Club and occasionally River Dog Farm), eggs (Rise and Shine in Reno, and Shaw Farm), honey (Rise and Shine) and bread (Shaw). I can attest that the food is far, FAR superior to Safeway - ethically, nutritionally, visually, taste-wise. I know there are other CSAs that deliver to Truckee, but much of the information is by word-of-mouth and you really have to seek it out. I would love to see Moonshine Ink publish a relatively comprehensive list of farms/websites/phone numbers where people can obtain locally produced food (not just produce), also stores and restaurants that support local farmers, too. The easier it is for people, the more likely they'll walk the walk!
Thank you Gary and Moonshine Ink!
posted by: Lisa Atwell Holan on Jan 21, 2010 at 4:44 PM
8. how many hours in a day?
I agree with this writers comments entirely. I think the vast majority of us would support local and organic farming to the extent that it is available to us. I'm no longer a stay-at-home mom, my children are nearly grown and I work full time. Back in the day I was at every farmers market on Tuesdays, ran an organic food co-op out of my home, and went out of my way to only buy organic and local. But now, work takes me away on Tuesdays so no more farmers market, I can't drive to Quincy to purchase beef the Thompson's farm, so I really appreciate them making a run to Truckee, and I appreciate the Shaws so very much for sharing all their goods with the community. If more products were available locally, I think more people would support it. It's just that many of us do not have the time to travel several hours away to get our food. So thank you all for staying in touch and sharing information on the closest local vendors for people like me!
posted by: lori tucker on Jan 22, 2010 at 10:24 PM
9. proud supporter
Gary, I am so glad that you wrote this article! New Year! New Start! Let's walk, talk, and GROW!
posted by: Amy Lyons on Jan 26, 2010 at 10:57 AM
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