39.0°
Old Greenwood is a popular venue for the Lake Tahoe Music Festival. Eight concerts are scheduled this summer with acts including America, Wynonna, Natalie Cole, and Michael McDonald. Courtesy photo |
CommentsSpot News Briefs: Business
17 June to 14 July 2010
Published: June 22, 2010
Submit your own to spotnews@moonshineink.com.
Festival Brings Big Bucks to Tahoe
The Lake Tahoe Music Festival has grown its economic impact to the region to just over $4 million in 2009 and estimates a nearly $5 million impact for 2010. The figures are based on ticket sales and survey results from the festival over the past several years and factor in lodging, dining, and entertainment dollars spent by its visitors.
“As a nonprofit organization the ability for our festival to generate this kind of economic impact over a three-week span each summer leaves a positive impact on the entire North Lake Tahoe region,” said festival CEO Lisa Krueger.
North Lake Tahoe is the destination of choice for nearly 45 percent of out-of-town attendees, who book accommodations in North Shore communities including Homewood, Tahoe City, Kings Beach, and Incline Village. Truckee takes in just over 43 percent of out of-of-town visitors, followed by Reno at about 7 percent and South Lake Tahoe at just under 5 percent. Info: (530)583-3101, tahoemusic.org
Green Drinks Truckee
The Bar of America is hosting Green Drinks Truckee on the last Wednesday of each month. Started in London in 1989, Green Drinks has grown into an international movement with 667 chapters worldwide. Green Drinks’ mission is to provide a warm, casual, agenda-less environment for people to gather and talk about green issues. Info: Bill Kenny, (530) 587-3110, greendrinks.org/ca/truckee
New Lodging Website
The Holiday House and Rustic Cottages in Tahoe Vista have created an informative, new website for all the lodges in Kings Beach, Tahoe Vista, Tahoe City, and on the West Shore in order to increase and improve business around the lake. Visitors to the free site can search for amenities and read blog posts about restaurants, recreation, and specials in the area and then go straight to the inns and lodges they want to learn more about by clicking on the links. Info: lodgingnorthtahoe.com
McNally Picks Maritime Museum
Rand McNally has chosen the Tahoe Maritime Museum over hundreds of locations as a unique travel destination for its Best of the Road award program. Rand McNally’s travel experts scour the country for outstanding trips and destinations, searching for the best America has to offer each year. Info: tahoemaritime.org
Marketing Piece Wins ADDY
The 2010 North Lake Tahoe Travel Planner, a collaborative marketing piece of the Incline Village Crystal Bay Visitors Bureau and the North Lake Tahoe Resort Association, was recently honored with a gold ADDY Award in the Collateral Marketing Category by the Advertising Association of Northern Nevada. Smith and Jones Inc. and HD96, advertising agencies headquartered in Incline Village, took home the award for their work on the planner.
“Our annual North Lake Tahoe Travel Planner is a glossy travel magazine with compelling editorial, but also a practical detailed guidebook,” said Executive Director Bill Hoffman of the Incline Village Crystal Bay Visitors Bureau. “It was designed to draw in the reader with intriguing stories and compelling photography, encouraging them to take that next step and book their North Lake Tahoe vacation.” Info: gotahoenorth.com
SBC Wins Award
The California Preservation Foundation’s Board of Trustees recently awarded the Sierra Business Council with a 2010 President’s Award. SBC was recognized for their significant role in advocating for the Sierra Nevada’s economic, cultural, and environmental sustainability.
“Sierra Business Council promotes preservation through many of their programs,” said CPF Executive Director Cindy Heitzman. “We have been impressed that they recognize the importance of community character alongside economic well-being.” Info: sbc.org
0 Reader Comments so far ...
Be the first to comment on this article!