Media for and by the community

Moonshine Ink was born from a simple dream – to create a genuine community-based newspaper in Truckee/North Tahoe. This means keeping people informed on the issues and assets of the community, whyile reflecting the passion and spunk. It means employing locals, buying local, and staying local. And it means a place where people can advertise, confident that they are spending their money wisely.

In 2007, Moonshine Ink is celebrating 5 years in existence. In this time, we have grown to be an award-winning publication that retains its local flavor to the core – it truly is ‘Media FOR and BY the community.’

As a service to the community, Moonshine Ink highlights the triple bottom line – our economic, natural, and social capital. We join many others in believing we can invigorate our local economy and keep our community sustainable. That’s why we work hard to promote our advertisers. We create good-looking ads and maintain an editorial to ad percentage that is always more than 50% so your ad is seen. In fact, our reader survey has shown that the efforts we make have 78% of our readers visiting businesses that advertise in Moonshine Ink.

Come be part of something that you can be proud of and support the locally brewed newspaper. Advertising in Moonshine is effective, promotes independent media and strengthens the core of our community.

Mayumi Elegado, Publisher

What People Say

“Advertising in Moonshine Ink has been tremendous! Running the bilingual ad for our store has significantly increased customer traffic and visibility around the whole North Shore!”
—Heather Armstrong, Truckee Paper Paradise

“We have been getting several calls from Tahoe City area artists who have seen our ad in the Moonshine Ink. Our ad seems to be drawing great interest.”
—Jack Schrawder, Pentronics Publishing

“Moonshine Ink has brought to Truckee a voice of independent media, which is very unique in today’s age of corporate media”
—Truckee Donner Chamber of Commerce

“I want you to know how indispensable Moonshine Ink is to our community. The paper is a difference maker in the best sense of the term.”
—Leigh Fitzpatrick

The Stats

12,000 print readers* & 3,000 online readers:
- A majority own their own homes
- A majority are age 36-55, live very avtive lifestyles, and are highly educated
78% of our readers visit businesses that advertise in Moonshine Ink
Circulation: 8,000 print copies available for free at 130+ locations in Truckee, North/West Lake Tahoe and Incline Village
Hits the streets the 2nd Thursday of each month
Online at www.moonshineink.com
Our target audience includes both English- and Spanish-readers in Truckee/North Tahoe
The ratio of ads to editorial will always be less than half so your ad will be visible
Moonshine Ink does everything possible to use community services for our resources. What is spent in our community stays in our community!