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Media FOR and BY the Community
Moonshine Ink was born from a simple dream – to create a genuine community-based newspaper in Truckee/North Tahoe. This means keeping people informed on the issues and assets of the community, while reflecting its passion and spunk. It means employing locals, buying local, and staying local. It means an excellent resource for locals and visitors alike. And it means a place where people can advertise, confident that they are spending their money wisely.
In 2010, Moonshine Ink is celebrating 8 years of existence. In this time, we have grown to be an award-winning publication that retains its local flavor to the core – it truly is ‘Media FOR and BY the community.’
As a service to the community, Moonshine Ink highlights the triple bottom line – our economic, natural, and social capital. We join many others in believing we can invigorate our local economy and keep our community sustainable. That’s why we work hard to promote our advertisers. We create good-looking ads and maintain an editorial to ad percentage that is always more than 50% so your ad is seen. In fact, our reader survey has shown that the efforts we make have 78% of our readers visiting businesses that advertise in Moonshine Ink.
Come be part of something that you can be proud of and support the locally distilled newspaper. Advertising in Moonshine is effective, promotes independent media and strengthens the core of our community.
What People Say
“Moonshine Ink has proved to be an invaluable source for us to reach Truckee and Tahoe locals. The publication’s long shelf life and loyal readers make it unique among local newspapers.”
~Marc Sapoznik, Resort at Squaw Creek, Marketing and Public Relations Manager
“Moonshine Ink is a precious asset to the community and a great advertising option for local businesses. Advertising in Moonshine Ink is affordable, and they offer a lot of opportunity for the money. ”
~Ashley Brimm, Austin’s Restaurant
“Moonshine Ink does a remarkable job of solid, in-depth reporting on issues of interest to our community. It is journalism at its best!”
~Stefanie Olivieri, Cabona’s
"Cutting Edge, that's what Moonshine Ink is! Muscular in its content, Hip in perspective, authentic in its modus operandi and downright, knuckles-to-the-ground, gritty good in its usefulness."
~Chris Stulik, Carnelian Bay resident
"No other publication in the region offers a better advertising value or venue."
~Lee Weber-Koch, Weber & Associates
"Moonshine Ink" is a real treasure. To see Moonshine Ink grow from a very small start up to a real voice of the community is to witness independent press at its best."
~Carol Tong, Truckee resident
The Stats
- 15,000 print* & 3,000 online readers:
- 78% of our readers visit businesses that advertise in Moonshine Ink
- Circulation: 8,000 – 10,000 print copies available for free at 150+ locations in Truckee, Donner Summit, and North/East/West Lake Tahoe
- FREE: hits streets 2nd Thursday each month
- Our target audience includes both English- and Spanish-readers
- The ratio of ads to editorial will always be less than half so your ad will be visible
- FREE Classifieds
- 50% of our print subscribers live outside the area and visit frequently
- Moonshine Ink does everything possible to use community services. What is spent with us stays in our community!
